The secrets to scaling a perfume subscription business with Rachel ten Brink

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

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The secrets to scaling a perfume subscription business with Rachel ten Brink

The Consumer VC episode 141 with Rachel ten Brink

Mike Gelb

Jun 24, 2021

Hey There,

Our guest today on The Consumer VC podcast is Rachel ten Brink, who is an investor, Founder, CMO, and Board member. She was one of the founders and the CMO of Scentbird, which is a beauty subscription services that let's you choose from over 700 top rated perfumes each month.

In this episode you’ll learn

How working in big CPG helped shape her as a founder
Scaling a subscription perfume company
Her approach to investing in beauty and personal care companies
What it’s like being part of Y Combinator
Growing your brand online

You can listen on Apple podcasts Here, Spotify Here, and other podcast players.

Discussion about this episode

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

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