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The gap they identified between the rich, flavorful Mexican cuisine in restaurants and the uninspiring options in grocery stores
How the majority of Mexican food is consumed in the U.S. vs. how the majority of Italian food is consumed in the U.S.
What’s amazing about Taco Tuesday from a brand perspective
Why they had to pivot early from DTC to grocery
Miguel Leal's vision of making Mexican cuisine accessible to mainstream consumers and focusing on the culinary experience rather than just the product & much more