Transforming the Mexican Food Aisle: Miguel Leal's Journey with SOMOS Foods

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

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Transforming the Mexican Food Aisle: Miguel Leal's Journey with SOMOS Foods

The Consumer VC episode #307 with Miguel Leal, Co-Founder/CEO of SOMOS Foods

Mike Gelb

Sep 14, 2023

Welcome to The Consumer VC, a newsletter and podcast about venture capital and consumer. If you aren’t subscribed, come and subscribe below.

Hey Friends,

Our guest today is Miguel Leal, co-founder and CEO of SOMOS foods. SOMOS Foods makes Mexican food with authentic recipes and plant-based, Non-GMO ingredients.

We discuss:

The gap they identified between the rich, flavorful Mexican cuisine in restaurants and the uninspiring options in grocery stores
How the majority of Mexican food is consumed in the U.S. vs. how the majority of Italian food is consumed in the U.S.
What’s amazing about Taco Tuesday from a brand perspective
Why they had to pivot early from DTC to grocery
Miguel Leal's vision of making Mexican cuisine accessible to mainstream consumers and focusing on the culinary experience rather than just the product & much more

The full transcript will be released in 24 hours to premium subscribers.

Discussion about this episode

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

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