Transforming the Mexican Food Aisle: Miguel Leal's Journey with SOMOS Foods

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

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Transforming the Mexican Food Aisle: Miguel Leal's Journey with SOMOS Foods

The Consumer VC episode #307 with Miguel Leal, Co-Founder/CEO of SOMOS Foods

Mike Gelb

Sep 14, 2023

Welcome to The Consumer VC, a newsletter and podcast about venture capital and consumer. If you aren’t subscribed, come and subscribe below.

Hey Friends,

Our guest today is Miguel Leal, co-founder and CEO of SOMOS foods. SOMOS Foods makes Mexican food with authentic recipes and plant-based, Non-GMO ingredients.

We discuss:

The gap they identified between the rich, flavorful Mexican cuisine in restaurants and the uninspiring options in grocery stores
How the majority of Mexican food is consumed in the U.S. vs. how the majority of Italian food is consumed in the U.S.
What’s amazing about Taco Tuesday from a brand perspective
Why they had to pivot early from DTC to grocery
Miguel Leal's vision of making Mexican cuisine accessible to mainstream consumers and focusing on the culinary experience rather than just the product & much more

The full transcript will be released in 24 hours to premium subscribers.

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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

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