Turning Science into Consumer Brands with Osman Khan, Co-Founder & CEO of Squared Circles

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Turning Science into Consumer Brands with Osman Khan, Co-Founder & CEO of Squared Circles

Osman Khan, Co-Founder & CEO of Squared Circles: The Consumer VC #328

Mike Gelb

Aug 16, 2024

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Hi friends,

Our guest today is Osman Khan, CEO and Co-Founder of Squared Circles. Squared Circles, a consumer-focused venture studio incubating brands grounded in science and already launched three businesses. Magic Molecule, Algae Cooking Club and Freaks of Nature. The studio is committed to using bioscience IP with generative AI to create highly targeted product experiences

We discuss:

What IP is valuable?
How they partner with IP providers
Constructing IP licensing deals
What can be commercializable vs. not
Consumer categories that are ripe for innovation
How they use generative AI to craft brands
The next stage for plant based products
IP exclusivity & much much more

I hope you enjoy listening!

Discussion about this video

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

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