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I want to give a HUGE shoutout to Ben Jang, for helping to make this episode happen. Our guests today are Jon Sebastiani and Mark Rampolla. Jon founded KRAVE Jerky, one of the first premium jerky brands, and Mark founded Zico, one of the first coconut water brands in the U.S. It’s very rare for an entrepreneur to sell their business, get a good outcome, AND THEN buy back the business. Jon and Mark each did it.
The origin stories of KRAVE Jerky & Zico Coconut Water
The market position of each brand before they were sold
What happened to the brands when they were acquired by Hershey & Coca-Cola
Why they each started their own PE firm
Why Hershey & Coca-Cola wanted to sell KRAVE Jerky and Zico Coconut Water, respectfully
Their evaluation processes when deciding if they should buy back the brands they founded
How they determined if there was still brand equity
The future plans for the two brands & more
Thank you for listening.
This issue is brought to you by Vauban from Carta. Vauban from Carta is the easiest way to launch & run your venture investing. They offer SPVs, and fund vehicles for GPs at all stages of the journey - from your first syndicate to operating a multi-million dollar venture fund. Their end-to-end platform automates your back-office and manual workflows so you can focus on what matters: finding the next unicorn & building investor relationships.