The Consumer VC
The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing
Why All Roads Led to Building a CPG Health Company // Mark Samuel, Founder & CEO of IWON Organics
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Why All Roads Led to Building a CPG Health Company // Mark Samuel, Founder & CEO of IWON Organics
The Consumer VC episode #286 with Mark Samuel, Founder & CEO of IWON Organics

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Hey friends,

Our guest today is Mark Samuel, Founder & CEO of IWON Organics. IWON Organics snacks are delicious, high-protein, Non-GMO, gluten-free, plant-based snacks made from purely organic ingredients.

We discuss:

  • All the businesses he founded

  • The origin of IWON Organics and why he wanted to start a CPG brand

  • His own health journey

  • The challenges when building a CPG brand

  • Why he started producing content on LinkedIn

  • How he thinks about new sales channels

  • The current fundraising climate in CPG & much more


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Disclosures: aVenture is a San Francisco, California-based financial technology company that permits users to launch, manage and invest in venture funds on its platform aVenture operates independently of any investment advisors on its platform. Certain funds listed on the aVenture platform are provided by independent fund managers and may be registered as investment advisors in the U.S., or qualify for exempt reporting status.
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The Consumer VC

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.