Why All Roads Led to Building a CPG Health Company // Mark Samuel, Founder & CEO of IWON Organics

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

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Why All Roads Led to Building a CPG Health Company // Mark Samuel, Founder & CEO of IWON Organics

The Consumer VC episode #286 with Mark Samuel, Founder & CEO of IWON Organics

Mike Gelb

Mar 24, 2023

Welcome to The Consumer VC, a newsletter about venture capital and consumer. If you aren’t subscribed, come and subscribe below.

This issue is brought to you by aVenture - venture capital for everyone.

Hey friends,

Our guest today is Mark Samuel, Founder & CEO of IWON Organics. IWON Organics snacks are delicious, high-protein, Non-GMO, gluten-free, plant-based snacks made from purely organic ingredients.

We discuss:

All the businesses he founded
The origin of IWON Organics and why he wanted to start a CPG brand
His own health journey
The challenges when building a CPG brand
Why he started producing content on LinkedIn
How he thinks about new sales channels
The current fundraising climate in CPG & much more

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Disclosures: aVenture is a San Francisco, California-based financial technology company that permits users to launch, manage and invest in venture funds on its platform aVenture operates independently of any investment advisors on its platform. Certain funds listed on the aVenture platform are provided by independent fund managers and may be registered as investment advisors in the U.S., or qualify for exempt reporting status.

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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

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