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Why All Roads Led to Building a CPG Health Company // Mark Samuel, Founder & CEO of IWON Organics
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Why All Roads Led to Building a CPG Health Company // Mark Samuel, Founder & CEO of IWON Organics

The Consumer VC episode #286 with Mark Samuel, Founder & CEO of IWON Organics

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Hey friends,

Our guest today is Mark Samuel, Founder & CEO of IWON Organics. IWON Organics snacks are delicious, high-protein, Non-GMO, gluten-free, plant-based snacks made from purely organic ingredients.

We discuss:

  • All the businesses he founded

  • The origin of IWON Organics and why he wanted to start a CPG brand

  • His own health journey

  • The challenges when building a CPG brand

  • Why he started producing content on LinkedIn

  • How he thinks about new sales channels

  • The current fundraising climate in CPG & much more


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