Why Better Health Starts with the Gut // Marc Washington, Founder & CEO of Supergut

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

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Why Better Health Starts with the Gut // Marc Washington, Founder & CEO of Supergut

The Consumer VC episode #279 with Marc Washington, Founder & CEO of Supergut

Mike Gelb

Feb 28, 2023

Welcome to The Consumer VC, a newsletter about venture capital and consumer. If you aren’t subscribed, come and subscribe below.

This issue is brought to you by aVenture - venture capital for everyone.

Hey friends,

Our guest on The Consumer VC podcast is Marc Washington, Founder & CEO of Supergut. Supergut is the world's only clinically validated food that nourishes the gut microbiome and delivers meaningful results across gut health, blood sugar levels, well-being, sleep, weight management, and other categories of overall health. I’ve personally been very impressed with their products.

We discuss:

Marc’s health journey
How Dave Friedberg pushed him to think deeper about the microbiome
How the microbiome affects gut health
What is DNA sequencing
What is real product innovation within CPG
Why he’s focused on creating real foods instead of supplements
His approach to marketing, positioning, and the right sales channels

Thanks for listening.

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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

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