Why Better Health Starts with the Gut // Marc Washington, Founder & CEO of Supergut

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Hey friends,

Our guest on The Consumer VC podcast is Marc Washington, Founder & CEO of Supergut. Supergut is the world's only clinically validated food that nourishes the gut microbiome and delivers meaningful results across gut health, blood sugar levels, well-being, sleep, weight management, and other categories of overall health. I’ve personally been very impressed with their products.

We discuss:

• Marc’s health journey

• How Dave Friedberg pushed him to think deeper about the microbiome

• How the microbiome affects gut health

• What is DNA sequencing

• What is real product innovation within CPG

• Why he’s focused on creating real foods instead of supplements

• His approach to marketing, positioning, and the right sales channels

Thanks for listening.

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