Why brands could be great investments for family offices // Luke Vernon, Managing Partner of Ridgeline Ventures

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

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Why brands could be great investments for family offices // Luke Vernon, Managing Partner of Ridgeline Ventures

The Consumer VC episode 226 with Luke Vernon, Managing Partner of Ridgeline Ventures

Mike Gelb

Jul 12, 2022

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Hey Friends,

Our guest today is Luke Vernon, Managing Partner of Ridgeline Ventures. Ridgeline Ventures is an independent investment group that provides founders and brands a unique alternative to traditional investment firms. Some of their investments include Cotopaxi, Bobo’s, OROS, and Pro’s Closet. Previously he was the CEO of Eco products, which he grew from $1mm to $80mm.

We discuss:

Positioning a company for an exit vs. sustainable
Why family offices could be great partners for brands
How to hire in a fast pace environment
Return profile & investment timeline
Does a brand need to have product innovation to become big?

I hope you enjoy listening.

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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

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