The Consumer VC
The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing
Why digitally native brands are heading into retail too early with Ernesto Schmitt
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Why digitally native brands are heading into retail too early with Ernesto Schmitt

The Consumer VC episode 146 with Ernesto Schmitt, Co-Founder of The Craftory

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Hey Friends,

Our guest today is Ernesto Schmitt, Co-founder and Arch Crafter at The Craftory. The Craftory is a $375 million fund that solely invests in CPG brands. Some of their investments include Hippeas, TomboyX and Dyper.

Previously, Ernesto was a serial entrepreneur of several successful tech and media companies, having successful exits to Twitter, Snap and Intel.

We discuss:

  • His approach to investing on a global scale

  • Opportunities he sees in consumer at the Series A, B, C.

  • Why digitally native brands are heading into retail too early

  • The balancing act of profitability vs. scale

  • The number of consumers who are willing to pay for better for you products

I hope you all enjoy! Thanks for listening and let me know what you think of the episode!