Why digitally native brands are heading into retail too early with Ernesto Schmitt
The Consumer VC episode 146 with Ernesto Schmitt, Co-Founder of The Craftory
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Our guest today is Ernesto Schmitt, Co-founder and Arch Crafter at The Craftory. The Craftory is a $375 million fund that solely invests in CPG brands. Some of their investments include Hippeas, TomboyX and Dyper.
Previously, Ernesto was a serial entrepreneur of several successful tech and media companies, having successful exits to Twitter, Snap and Intel.
His approach to investing on a global scale
Opportunities he sees in consumer at the Series A, B, C.
Why digitally native brands are heading into retail too early
The balancing act of profitability vs. scale
The number of consumers who are willing to pay for better for you products
I hope you all enjoy! Thanks for listening and let me know what you think of the episode!