Why digitally native brands are heading into retail too early with Ernesto Schmitt

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

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Why digitally native brands are heading into retail too early with Ernesto Schmitt

The Consumer VC episode 146 with Ernesto Schmitt, Co-Founder of The Craftory

Mike Gelb

Jul 13, 2021

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Hey Friends,

Our guest today is Ernesto Schmitt, Co-founder and Arch Crafter at The Craftory. The Craftory is a $375 million fund that solely invests in CPG brands. Some of their investments include Hippeas, TomboyX and Dyper.

Previously, Ernesto was a serial entrepreneur of several successful tech and media companies, having successful exits to Twitter, Snap and Intel.

We discuss:

His approach to investing on a global scale
Opportunities he sees in consumer at the Series A, B, C.
Why digitally native brands are heading into retail too early
The balancing act of profitability vs. scale
The number of consumers who are willing to pay for better for you products

I hope you all enjoy! Thanks for listening and let me know what you think of the episode!

Discussion about this podcast

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

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