Jul 13, 2021 • 44M

Why digitally native brands are heading into retail too early with Ernesto Schmitt

The Consumer VC episode 146 with Ernesto Schmitt, Co-Founder of The Craftory

Open in playerListen on);

Appears in this episode

Mike Gelb
The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.
Episode details

Welcome to The Consumer VC, a newsletter about venture capital and consumer startups delivered straight to your inbox. If you aren’t subscribed, come and subscribe below.

🎧 You can also listen to this episode on SpotifyApple Podcasts and other podcast players.

Today’s Consumer VC is brought to you by Gorgias.

Gorgias is the #1 helpdesk for Shopify, Magento and BigCommerce stores, and can turn your customer support into a profit center. Brands like OLIPOP, Death Wish Coffee and Steve Madden have reduced their response times and increased efficiencies by using Gorgias.

If you’re looking to increase your retention for your business, mention Consumer VC and get 2 months of Gorgias for free.

Learn More About Gorgias Here

Hey Friends,

Our guest today is Ernesto Schmitt, Co-founder and Arch Crafter at The Craftory. The Craftory is a $375 million fund that solely invests in CPG brands. Some of their investments include Hippeas, TomboyX and Dyper.

Previously, Ernesto was a serial entrepreneur of several successful tech and media companies, having successful exits to Twitter, Snap and Intel.

We discuss:

  • His approach to investing on a global scale

  • Opportunities he sees in consumer at the Series A, B, C.

  • Why digitally native brands are heading into retail too early

  • The balancing act of profitability vs. scale

  • The number of consumers who are willing to pay for better for you products

I hope you all enjoy! Thanks for listening and let me know what you think of the episode!