Welcome to The Consumer VC, a newsletter about venture capital and consumer startups delivered straight to your inbox. If you aren’t subscribed, come and subscribe below.
🎧 You can also listen to this episode on Spotify, Apple Podcasts, and other podcast players.
Hey There,
Thank you Samara Hernandez for the intro to our guest today on The Consumer VC. It was great chatting with Katie Shea, Founding Partner of Divergent Capital. Divergent Capital is a fund Katie founded Lucy Wang during COVID. Katie is also a prolific angel investor, having invested in Bombas Socks, Haus, Cleancult, Topicals, Parade and many many more.
In this episode, we focus our attention on how the world of digitally native brands has changed from an investment perspective. Some of the additional points we touch upon:
Real product competitive advantages
Milestones brands have to achieve in order for her to be interested
Why she decided to start a fund during COVID
How brands are growing today vs. 5 years ago
Why she loves founders who are close to the customer
Thank you for listening!
- Mike
Share this post