Why he founded a sparkling water brand // Paul Voge, CEO of Aura Bora
The Consumer VC episode 219 with Paul Voge, CEO of Aura Bora
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Our guest today is Paul Voge, co-founder and CEO of Aura Bora. Aura Bora is sparkling water made from real herbs, fruits, and flowers for earthly tastes and heavenly feelings. The flavors are definitely one of kind and different like Lavender Cucumber, Cactus Rose, Peppermint Watermelon.
What was missing in sparkling water
How other categories inspired Paul to found Aura Bora
Their approach to product development
How they got into Whole Foods
Their experience in SKU’s accelerator
How they fundraised
How to stand out in today’s CPG environment
What’s misunderstood regarding exits for CPG brands
I hope you enjoy listening!