Jun 14, 2022 • 36M

Why he founded a sparkling water brand // Paul Voge, CEO of Aura Bora

The Consumer VC episode 219 with Paul Voge, CEO of Aura Bora

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Appears in this episode

Mike Gelb
The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.
Episode details

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Hey Friends,

Our guest today is Paul Voge, co-founder and CEO of Aura Bora. Aura Bora is sparkling water made from real herbs, fruits, and flowers for earthly tastes and heavenly feelings. The flavors are definitely one of kind and different like Lavender Cucumber, Cactus Rose, Peppermint Watermelon.

We discuss:

  • What was missing in sparkling water

  • How other categories inspired Paul to found Aura Bora

  • Their approach to product development

  • How they got into Whole Foods

  • Their experience in SKU’s accelerator

  • How they fundraised

  • How to stand out in today’s CPG environment

  • What’s misunderstood regarding exits for CPG brands

I hope you enjoy listening!