Welcome to The Consumer VC, a newsletter and podcast about venture capital and consumer. If you aren’t subscribed, come and subscribe below.
Our guest today is Mike Jones, one of the co-founders of Science Inc. Science Inc is a venture studio and fund that develops and invests in consumer-focused businesses. Some of their portfolio includes Liquid Death, Dollar Shave Club, and Grove Collaborative.
How Science Inc. came together
How the venture studio model is different from typical venture
Venture studio model’s best practices
How he evaluates entrepreneurs and ideas
How he met Mike Cessario and invested in Liquid Death
What he’s learned about viral content through Liquid Death and Dollar Shave Club
How he thinks about product distribution today with brands & more