Why He Invested in Liquid Death, Dollar Shave Club & The Inner Workings of Venture Studio Model with Mike Jones, Co-Founder of Science Inc

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

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Why He Invested in Liquid Death, Dollar Shave Club & The Inner Workings of Venture Studio Model with Mike Jones, Co-Founder of Science Inc

The Consumer VC episode #306 with Mike Jones, Co-Founder of Science Inc

Mike Gelb

Aug 31, 2023

Welcome to The Consumer VC, a newsletter and podcast about venture capital and consumer. If you aren’t subscribed, come and subscribe below.

Hey Friends,

Our guest today is Mike Jones, one of the co-founders of Science Inc. Science Inc is a venture studio and fund that develops and invests in consumer-focused businesses. Some of their portfolio includes Liquid Death, Dollar Shave Club, and Grove Collaborative.

We discuss:

How Science Inc. came together
How the venture studio model is different from typical venture
Venture studio model’s best practices
How he evaluates entrepreneurs and ideas
How he met Mike Cessario and invested in Liquid Death
What he’s learned about viral content through Liquid Death and Dollar Shave Club
How he thinks about product distribution today with brands & more

The full transcript will be released in 24 hours to premium subscribers.

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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

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