Why he's creating food for the brain // Jonathan Wolfson, co-CEO of Brainiac Foods

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

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Why he's creating food for the brain // Jonathan Wolfson, co-CEO of Brainiac Foods

The Consumer VC episode 234 with Jonathan Wolfson, co-CEO of Brainiac Foods

Mike Gelb

Aug 17, 2022

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Hey Friends,

Our guest today is Jonathan Wolfson, who is a serial entrepreneur and co-founder of Brainiac Foods. Brainiac Foods produces brain-boosting snacks with the nutrients young minds need.

We discuss:

His framework when starting a new company
Why he decided to create a science-led CPG company
What was missing from children’s diets
What are the benefits of brain-oriented food
His approach to marketing and branding
Sales channel diversification
Challenges when founding a B2C company

I hope you enjoy listening.

Discussion about this episode

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

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