Welcome to The Consumer VC, a newsletter about venture capital and consumer startups delivered straight to your inbox. If you aren’t subscribed, come and subscribe below.
Our guest today is Jonathan Wolfson, who is a serial entrepreneur and co-founder of Brainiac Foods. Brainiac Foods produces brain-boosting snacks with the nutrients young minds need.
His framework when starting a new company
Why he decided to create a science-led CPG company
What was missing from children’s diets
What are the benefits of brain-oriented food
His approach to marketing and branding
Sales channel diversification
Challenges when founding a B2C company
I hope you enjoy listening.