Consumer VC
The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing
Why the midwest is the perfect place to build a consumer business // Mike Asem, Founding Partner of M25
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Why the midwest is the perfect place to build a consumer business // Mike Asem, Founding Partner of M25

The Consumer VC episode 231 with Mike Asem, Founding Partner of M25

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Hey Friends,

Our guest today is Mike Asem, Founding Partner of M25. M25 is an early-stage venture firm based in Chicago, investing solely in companies headquartered in the Midwest.

We discuss:

  • How watching Wedding Crashers got him interested in venture capital

  • Why the midwest is the ideal place to build a consumer business

  • Founder must-haves in order for him to be interested

  • Why the bar has risen when diligencing consumer brands

  • Learnings from M25’s Diversity Report

  • Why he decided to create a board game teaching venture capital

Thank you for listening.

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