Why the midwest is the perfect place to build a consumer business // Mike Asem, Founding Partner of M25

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

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Why the midwest is the perfect place to build a consumer business // Mike Asem, Founding Partner of M25

The Consumer VC episode 231 with Mike Asem, Founding Partner of M25

Mike Gelb

Aug 02, 2022

Welcome to The Consumer VC, a newsletter about venture capital and consumer startups delivered straight to your inbox. If you aren’t subscribed, come and subscribe below.

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Hey Friends,

Our guest today is Mike Asem, Founding Partner of M25. M25 is an early-stage venture firm based in Chicago, investing solely in companies headquartered in the Midwest.

We discuss:

How watching Wedding Crashers got him interested in venture capital
Why the midwest is the ideal place to build a consumer business
Founder must-haves in order for him to be interested
Why the bar has risen when diligencing consumer brands
Learnings from M25’s Diversity Report
Why he decided to create a board game teaching venture capital

Thank you for listening.

Discussion about this episode

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

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