Welcome to The Consumer VC, a newsletter about venture capital and consumer. If you aren’t subscribed, come and subscribe below.
This issue is brought to you by aVenture - venture capital for everyone.
Thank you Deb Benton for introducing me to Carle Stenmark, General Partner at VMG. VMG, short for Velocity Made Good, is one of the premier consumer private equity funds known for their investments in KIND, Quest Nutrition, Sun Bum, and Justin’s. However, Carle leads their technology practice.
How Carle ended up in VMG
Why VMG raised a fund focused on technology
The evolution of their thesis and growth opportunities for digitally-native brands
Why they decided to rebrand from “VMG Catalyst” to “VMG Technology”
How investing in technology is different to consumer & much more
Thanks for listening
This episode of The Consumer VC is brought to you by aVenture - venture capital for everyone.
With aVenture everyone can now invest directly into venture capital funds through our platform while also benefiting from periodic liquidity options. For fund managers, aVenture can help streamline your operations while providing the infrastructure to raise from accredited & non-accredited investors.
aVenture believes this will revolutionize the venture capital industry by unlocking a latent supply of capital from public investors.