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Why VMG Also Invests in Technology // Carle Stenmark, General Partner of VMG
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Why VMG Also Invests in Technology // Carle Stenmark, General Partner of VMG

The Consumer VC episode #281 with Carle Stenmark, General Partner of VMG

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Hey friends,

Thank you Deb Benton for introducing me to Carle Stenmark, General Partner at VMG. VMG, short for Velocity Made Good, is one of the premier consumer private equity funds known for their investments in KIND, Quest Nutrition, Sun Bum, and Justin’s. However, Carle leads their technology practice.

We discuss:

  • How Carle ended up in VMG

  • Why VMG raised a fund focused on technology

  • The evolution of their thesis and growth opportunities for digitally-native brands

  • Why they decided to rebrand from “VMG Catalyst” to “VMG Technology”

  • How investing in technology is different to consumer & much more

Thanks for listening



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