Why VMG Also Invests in Technology // Carle Stenmark, General Partner of VMG

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

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Why VMG Also Invests in Technology // Carle Stenmark, General Partner of VMG

The Consumer VC episode #281 with Carle Stenmark, General Partner of VMG

Mike Gelb

Mar 07, 2023

Welcome to The Consumer VC, a newsletter about venture capital and consumer. If you aren’t subscribed, come and subscribe below.

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Hey friends,

Thank you Deb Benton for introducing me to Carle Stenmark, General Partner at VMG. VMG, short for Velocity Made Good, is one of the premier consumer private equity funds known for their investments in KIND, Quest Nutrition, Sun Bum, and Justin’s. However, Carle leads their technology practice.

We discuss:

How Carle ended up in VMG
Why VMG raised a fund focused on technology
The evolution of their thesis and growth opportunities for digitally-native brands
Why they decided to rebrand from “VMG Catalyst” to “VMG Technology”
How investing in technology is different to consumer & much more

Thanks for listening

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Discussion about this podcast

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

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