Jun 17, 2021 • 43M

Giving back to earth with your final resting place with Sandy Gibson

The Consumer VC episode 139 with Sandy Gibson, Founder/CEO of Better Place Forests

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Appears in this episode

Mike Gelb
The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.
Episode details

Hey There,

Our guest today on The Consumer VC is Sandy Gibson, founder of Better Place Forests.

Better Place Forests is America's first conservation memorial forests. Instead of graves and tombstones, families choose a private, protected family tree to return their ashes to the earth together.

We don’t typically talk about death on the show, so by default this is one of the most unique conversations I’ve had. We discuss:

  • The impact of Sandy’s childhood on Better Place Forests

  • How BPF secures land

  • Examples of how customers plan their memorials

  • Sandy’s approach to leadership & hiring

  • How he measures impact

  • Managing an enterprise sales model in a consumer company

You can also listen to the episode on Apple Podcasts Here, Spotify Here, and other podcast distribution channels.

Thank you Adelle Archer for the introduction!