Giving back to earth with your final resting place with Sandy Gibson
The Consumer VC episode 139 with Sandy Gibson, Founder/CEO of Better Place Forests
Better Place Forests is America's first conservation memorial forests. Instead of graves and tombstones, families choose a private, protected family tree to return their ashes to the earth together.
We don’t typically talk about death on the show, so by default this is one of the most unique conversations I’ve had. We discuss:
The impact of Sandy’s childhood on Better Place Forests
How BPF secures land
Examples of how customers plan their memorials
Sandy’s approach to leadership & hiring
How he measures impact
Managing an enterprise sales model in a consumer company
Thank you Adelle Archer for the introduction!