Is There a Divide Within Better-For-You? // with Jason Karp, CEO of HumanCo
The Consumer VC Episode 202 with Jason Karp, Founder & CEO of HumanCo
Welcome to The Consumer VC, a newsletter about venture capital and consumer startups delivered straight to your inbox. If you aren’t subscribed, come and subscribe below.
Last week we had our first LIVE podcast event during SXSW at Cosmic Coffee & Beer Garden in Austin where I chatted with Jason Karp. Thanks for hosting Marc Nathan & Wake up! CPG - Austin.
If you were there - thank you for coming out! I’m certainly looking to do more of these in different cities.
Jason is the founder of Hu Kitchen, Hu Chocolate (acq. by Mondelēz) and HumanCo. HumanCo is a holding company invested in healthy living.
HumanCo currently has three brands - Snow Days, Cosmic Bliss and Against the Grain. This was a pretty timely conversation as they just rebranded their ice cream brand Coconut Bliss to Cosmic Bliss and introduced dairy as an ingredient.
How his personal health journey led him to found Hu Kitchen
Why the success of Hu Chocolate was a total accident
The structure of HumanCo & their approach to incubating and buying brands
Why he rebranded Coconut Bliss to Cosmic Bliss
Is there a bifurcation within better-for-you products
His food value system
Has “plant-based” become a catch-all term for healthy
Why people buy premium products
The future of HumanCo
I hope you enjoy listening!