Welcome to The Consumer VC, a newsletter about venture capital and consumer startups delivered straight to your inbox. If you aren’t subscribed, come and subscribe below.
🎧 You can also listen to this episode on Spotify, Apple Podcasts and other podcast players.
Today’s Consumer VC is brought to you by Gorgias.
Gorgias is the #1 helpdesk for Shopify, Magento and BigCommerce stores, and can turn your customer support into a profit center. Brands like OLIPOP, Death Wish Coffee and Steve Madden have reduced their response times and increased efficiencies by using Gorgias.
If you’re looking to increase your retention for your business, mention Consumer VC and get 2 months of Gorgias for free.
Hey There,
Today’s episode is with Jordan Nathan, founder and CEO of Caraway. Caraway crafts well-designed non-toxic ceramic cookware thoughtfully designed for any type of home. They are also one of the fastest growing digitally native brands during COVID.
On this episode we discuss:
Why fundraising was very challenging in the beginning
His approach to product design
The type of influencers he chooses to partner with
His approach to growth
Market positioning and price point
Thank you Ben Zises for the introduction. I hope you all enjoy.
Scaling fast in cookware with Jordan Nathan, CEO of Caraway