Scaling fast in cookware with Jordan Nathan, CEO of Caraway

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

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Scaling fast in cookware with Jordan Nathan, CEO of Caraway

The Consumer VC Episode 150 with Jordan Nathan, CEO of Caraway

Mike Gelb

Jul 27, 2021

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Hey There,

Today’s episode is with Jordan Nathan, founder and CEO of Caraway. Caraway crafts well-designed non-toxic ceramic cookware thoughtfully designed for any type of home. They are also one of the fastest growing digitally native brands during COVID.

On this episode we discuss:

Why fundraising was very challenging in the beginning
His approach to product design
The type of influencers he chooses to partner with
His approach to growth
Market positioning and price point

Thank you Ben Zises for the introduction. I hope you all enjoy.

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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

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